The Sunday News Reel – Week of 25-31 October, 2010
Yep, another weekend has arrived and I’ve pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and I think I need a holiday. Someday maybe when everyone [...]
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Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool
If you read ReelSEO regularly you’ll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven’t stopped there. With the rise of the iOS devices and the rift between [...]
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How The HTML 5 War Has Been Won, By Adobe and Kaltura
Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura’s HTML5 video player widget into their Dreamweaver web framework via the [...]
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The Week’s Best Viral Videos & What We Can Learn From Them – 10/29/10
It’s time again for another recap of the week’s best viral videos. In addition to naming some of my favorites from the last seven days or so, we’ll also try and dig a bit deeper to find a lesson—some nugget of inspiration or advice we can take away from this experience to help inform and [...]
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Video Will Be Top Of The New Media Food Chain – Says Blogworld CEO, Rick Calvert
I had the pleasure of interviewing Rick Calvert by phone prior to this year’s Blogworld conference–which he founded. We talked a bit about the changes to the conference location and philosophy, and about video’s place in the world of new media. I could hear in his voice the excitement he had for the event. And [...]
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YouTube Tests Live Video In Home Page Banner Display Ad
YouTube has been experimenting with live video more and more in recent months. And I’m not just talking about live concerts. Just last week, they partnered with Conan O’Brien to host a 24-hour live video stream from his talk show offices to help promote the show’s launch November 8th—the best bits from the broadcast were [...]
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Video Length Matters For Message, But Not For Viral Video Potential
What impact does a video’s length have on its chances for success? How long does a video have to be to go viral? Let me put it another way: what’s the shortest possible video length for a viral hit? Thirty seconds? Fifteen? How about three? Ladies and gentlemen, I present to you, one of the [...]
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TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads
TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don’t always go to broadcaster sites to watch a video, it’s valid research. Let’s roll.Websites for [...]
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YouTube Busts Out With Promoted Videos 2.0 – YouTube Advertising Acceleration!
ReelSEO’s Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today’s public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.
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DVD Sales Down, Digital Delivery Growing
I just read some interesting stuff from the Digital Entertainment Group. It seems that DVD sales are dropping fast, perhaps going the way of the 8-track soon as digital delivery and Blu-Ray are gaining in consumer confidence and adoption. That means, all your online video efforts are far more important now than they have ever [...]
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