Hulu’s Domestic Disputes Leading to International Expansion?

Hulu, as far as I’m concerned, is in trouble. Their Hulu Plus service, which costs $7.99, is overpriced and still shows a ridiculous amount of ads and a limited amount of content. Their partners (and part-owners) like NBCU are making content deals outside of the family (most recently with NetFlix over next-day SNL streaming) and [...]

Xmarks Lives: LastPass Buys Downtrodden Bookmark Syncing Service

Just when we all thought we’d never see it again, the cross-browser bookmark syncing service Xmarks has received a life-saving injection.

The company has been acquired by LastPass, maker of a cross-browser password manager and form filler add-on. The deal was announced Thursday, and terms were not disclosed.

Xmarks will live on as a freemium service. The initial cross-browser syncing tool you’re already familiar with will be free, but users will be encouraged to upgrade to a paid subscription to unlock more advanced features. It’s the same model employed by LastPass for its own Premium version of its (otherwise free) password-syncing service.

Xmarks Premium will be offered for $1 per month ($12 per year) and it comes with some new features like apps for the iPhone and Android phones, and technical support. You will also be able to bundle the premium offerings from LastPass and Xmarks together for $20 per year.

There’s already an iPhone app for Xmarks, and the company just recently released an Android app, too. Xmarks says anyone currently using the iPhone app can continue to use it without upgrading to the premium service, but they will have to buy in to the $12 per year plan to get future upgrades.

It looked like curtains for Xmarks in September, when the company announced it would shut down its service in early 2011.

Apparently, there’s no money in a free bookmark syncing service, and the company was facing new competition from the cloud-based syncing systems being built into Firefox and Chrome. Even though Xmarks one-ups those built-in single-browser services by syncing bookmarks across all your browsers, it couldn’t stay afloat.

The service has some 4.5 million users, and there was an outcry when Xmarks announced the shutdown. Later, the company asked its fans if they would be willing to pay a subscription fee to keep Xmarks alive. Over 30,000 of them pledged to do so, and that was enough to attract the attention of LastPass.

The two companies will continue to operate under independent brands, though they may merge everything later.

So, it turns out this dark story of cloud computing had a silver lining after all.

See also:

• Xmarks to Continue Syncing Bookmarks, Thanks to Loyal Fans
• Xmarks Mulls Switch to Premium Service
• Popular Bookmark Syncing Tool XMarks to Shut Down
• Xmarks Syncs Open Tabs Across Browsers, iPhone

Mining Flickr to Build 3D Models of the World

Microsoft’s PhotoSynth tool is jaw-droppingly awesome. But, because it’s a Microsoft project, the technology is unlikely to appear on some of your favorite non-Microsoft online apps, like Google Maps or Flickr.

However, our friends at ReadWriteWeb stumbled across a very similar tool — at least in terms of the end result — developed by the University of North Carolina in conjunction with Swiss university, ETH-Zurich.

The team has developed a method for creating 3D models by pulling in millions of photographs from Flickr and using some fancy algorithms to generate 3D models of local landmarks. Perhaps even more impressive the results can be generated using a single computer in under a day.

Project lead Jan-Michael Frahm touts the project’s efficiency saying, “our technique would be the equivalent of processing a stack of photos as high as the 828-meter Dubai Towers, using a single PC, versus the next best technique, which is the equivalent of processing a stack of photos 42 meters tall — as high as the ceiling of Notre Dame — using 62 PCs. This efficiency is essential if one is to fully utilize the billions of user-provided images continuously being uploaded to the internet.”

While the results are cool and would make an impressive addition to any number of geo-based services, more serious use cases include helping disaster workers get a better idea of where they’re headed and the extent of damage.

So far the researchers have released a movies demonstrating the technique on landmarks in both Rome (get it? built in a day…) and Berlin, and the results are impressive. For more information on how the process works, check out the UNC website.

See Also:

• Photosynth Returns With More Mind-Blowing Photo Tricks
• New Flickr Is Bigger, Wider and Uncut
• ‘Unwrap Mosaics’ Take Video Editing to a New Level

Billboard Web Design: How to Win Your Audience’s Attention

Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.

Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.

Photo credit: Randy Harris

The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.

Creative and Unique

An important piece to the billboard website puzzle is creative and unique design. This can be intertwined within the other principles, and when done effectively, can be the sole reason for viewers to dig deeper into your site.

Hey Indy
Creative and fun, heyindy.com breaks the mold of an ordinary, plain and boring website. Complete with customized illustrations, drawings and playful typography, each page engages users, making them feel comfortable on the site. Notice how well the illustration on the top fits with the tagline of the site. Hey Indy creates websites, illustrations and animations and uses the “mixtape” metaphor to attract client’s attention. The site is not obtrusive, but inviting instead. A very personal, attractive design.

Dropr
This online service uses a nice typographic poster with playful typography on the front page to explain what it does. The design is attractive and inviting, although a plain simple text message could have worked just as well to deliver the message to the visitors. The interesting part are the animated clouds on the left side with colorful water drops. Very nice use of metaphor contained in the title of the service. An original and unique design.

TVLCORPs
Interested yet? Though the tagline shown on the web design below does not really say what this company does, the layout is creative and compelling; the strong, vivid contrast is more than enough to turn some heads. Notice how “UX/UI” stands out on the site, focusing the visitor’s attention on the ‘services’ section of the page.

{ ro:newmedia }
Sometimes it’s a good idea to risk an unusual design approach — be it exaggerated typography, striking color combinations or unusual design layouts. The latter is the case in point for ro:newmedia’s website. The layout is very unusual and original, and therefore memorable. Colorful large spinning circles look like an overlay of the site layout and appear vividly against the dark background. A downside: the font size of the text on the page could be a bit larger.

Pixelmator
Much different than the standard, pasted screenshot, Pixelmator works the sleek, elegant interface of their application directly into the design of their page.

Relogik
What makes this particular site effective is its ability to draw the eye to the name of the product or service they are showcasing. In this case, it works well to give the company name an afterthought as well as making the product more prominent.

Made My Day
One more test to run is to assume how much impact a particular site has on a reader, if they were to take a quick glance and look away. Ask yourself: If you were to carry out your day from that point, what were you to still remember about that particular site? The large orange circle elegantly integrated into this composition does an excellent job of leaving a style for returning visitors to remember.

Compelling Headlines

A good design only goes as far as the content it contains. For this reason, it’s vital to go beyond average with your copy text. If you’ve seen a billboard advertisement or two, you may remember the tag lines featured on them. Short and to the point, they’re meant to get you to remember a certain brand.

Many large corporations don’t even use ad copy, but rely solely on their logo and identity to remain effective. One has even gone as far as making their billboard a working sundial in this respect. Though we should all aspire to having a brand of our own this influential, it’s recommended that you stick to clear and powerful copy text along with your design to help capture your readers. Here are some examples of compelling headlines:

Ryan & Sofia
Ryan and Sofia combine hand-drawn design elements with a compelling headline, all supported by a very informal, emotional language and choice of layout. The message is strong and clear, and therefore very appealing.

Comwerks Interactive
This design agency uses a clear and simple language to communicate the purpose of the website. Cute illustrations make a website look less formal and much more engaging. The purpose is clear and the client list immediately proves that the design agency indeed builds cool stuff. A downside: the text on the images in the slideshow would benefit from not being embedded in the images.

Camera+
Clear, contrasting colors only add to the effectiveness of the headline given on this website. In a clear and elegant manner, a reader is quickly able to glance at this website and know its purpose.

Just Dot
Sticking to the billboard clarity, Just Dot provides a clever design and tagline to attract readers. Along with a creative chalkboard theme, this site features neat and clean navigation to help guide readers through the site.

Jeroen Homan
In clear and impacting typography, this site screams out its purpose distinctly. In today’s fast-lane crowd of web-surfers, such clear and impacting titles are a must-have for a captivating and inviting website. This of course, is the case as long as the amount of content allows for this.

DBA Products
An important part of capturing your reader’s attention is in engaging in a conversation. When one reads, “Think before you write” a first reaction is to wonder about what is actually meant by that phrase. Firstly, attention is captured. Secondly, a reader eye is lead to the bottom left corner where they can view a video to learn more.

Clever and Poignant

Not every billboard is meant to be humorous, however, almost all strive in some way to get a point across in a not-so-ordinary fashion. Consider the last few advertisements you’ve seen. If they were selling toothpaste, did the ad simply state “Buy this Toothpaste” or was there something creative and direct to get you to remember that particular brand?

In Web design, the same principle can be applied. With the hundreds, if not thousands, of websites we’re exposed to overall, trends can be seen which are all too often followed. But because the Web is ever changing, simply following trends can lead to a site becoming outdated the moment it’s published.

How can this be avoided? Once again, we can look back at billboard advertisements. What makes many of them effective is their ability to deliver something creative, or other than what the average person was expecting to see.

Tea Round
Complete with high-quality images, Tea Round’s website captures attention, while incorporating a creative tagline.

Spring: Supporting Biodiversity
This particular tagline is effective because it engages you with a question. Notice how the question is not “Do you support biodiversity?” but rather “What will you do to support biodiversity?” which places the reader in a position to feel as though they need to take action!

Tapbots
Another element to creating memorable billboard-style web designs, is the product or service itself. Short and snappy names are just as, if not more important, than the tagline. “Calcbot” is much easier to say and much more memorable than something like “Calculator Application for iPhone.”

Pointy
Featuring a vibrant color scheme and typestyle, Pointy successfully merges creative typography with a compelling and challenging headline. Along with the headline is a clear next action for the reader to take: “Let’s talk”.

Powerfully Branded

Though it’s already been touched a bit thus far, branding is another important piece to powerful Web design which deserves further attention. As with the toothpaste example, a billboard’s purpose may in the end be to generate sales, but just as important is the building of the brand the company is advertising. After all, you can get dozens of different brands of toothpaste, just as there are a multitude of of websites out there, so how is one among the crowd to be remembered? Building a brand through a Web design is the very mark or entity visitors remember you by.

Nike®
Showing the importance of subtle repetition, Nike® combines a creative display of their shoes, while giving viewers multiple views of their logo.

McCafé®
With every cup featuring the McDonald’s® and McCafé® logo, a viewer can be grabbed by the quality of the product, while remembering the brand correlating to it.

Coca-Cola®
The Coca-Cola&reg website is a billboard in action. Complete with the clean logo and bottle, with the clear and simple tagline, the brand is very easy to remember.

What Does a Brand Have to do with a Website Anyway?

Even if the website you’re developing doesn’t have the sole purpose of making money, a brand is still very important. Brands are essential for goading visitors to come back time and time again. Consider some of the recent advertisements you’ve seen. If there is a company you know and love, would you say you’re much more apt to spend time looking at that advertisement, as oppose to the dozens of others you’ve never seen before, or the ones that don’t interest you? The same applies for websites.

Eye-catching, yet tactful

There are countless sites on the web that will undoubtedly catch your attention, but only for the worse. Poor, outdated design, or a heap of flashing animated gifs will only increase your bounce-rate. Appealing sites achieve a balance between capturing reader’s attention and providing an adequate amount of useful information. Something to keep in mind: the design is a key piece of your website, but if it distracts away from the aimed content, it no longer serves its purpose!

Megumi
With jaw-dropping elegance and simplicity, this web design effectively brands their name, gives a brief tour, all while keeping the design clean and clear.

MailChimp
MailChimp’s website design is bold and clean, and it sticks to a consistent color scheme. Bright, complimenting colors are used while making the main content readable.

Row to the Pole
Still retaining a subdued and clean typestyle and color scheme, this site is still able to feature a commanding headline. Communication, clarity, and balanced design are all utilized exceptionally on this layout.

Clean, Simple and Straight to the point

Of course, one of the options is also as simple as simplicity. Not to say we cannot be creative in our delivery, but a saturation of text and images, especially on a home page, can motivate our viewers to click that back button! Here we’ll take a look at some good billboard-style websites that have captured the essence of simplicity to attract readers:

Less
Less has a clean and well-designed interface. Complete with a clever tagline, this application shows you a screenshot of exactly what they’re offering to you. It doesn’t get much clearer than this.

Courier Mac App
Complete with a well crafted icon, Courier clearly depicts their application with cool, soft colors, yet elegantly displaying the showcased application. The catchy subtitle also assists with remembering the name. Something to take note of as well is the fact that the “download” and “purchase” buttons are clearly displayed at the top of the page.

We Are Omazing
With a simplistic approach, this site integrates the imagery and style into the tagline. Branding is in effect as a memorable name is complimented with readable design.

Clarity and Contrast

Pivotal to any design, good contrast is a must. While subtle typefaces and graphics have their place in design, strong contrast is important to quickly direct a reader’s attention or get them to remember something particular. If viewers have to hunt around for what you do or what you offer – more than likely they will not stick around for long. Make it easy for your readers to know what you’re about from the very beginning.

Charles Elena
Don’t be afraid to go big with your text. This site sports an effectively large Sans-Serif font to grab the attention of its readers and to get them to remember what they do. The design isn’t necessarily strong and vivid, but the message is communicated very clearly.

Live Books
There are many different features listed on Live Book’s website, but one thing that’s executed exceptionally well is its clarity. There’s no mystery here, you know exactly what they offer.

Conclusion

In an age where advertisements saturate our market, it becomes all the more visible of the need for creative and effective design. As we’ve explored here, good design goes beyond making things look nice, or following trends, but rather effectively capturing the audience of those whom we wish to view the site. In the end, what action viewers do, or do not take, can come down to the finest details of the decisions made by the Web developer.

Feel free to share your opinions or experiences in the comment section below!

Bonus Billboard Template Download

In addition to the concepts explored here, you can download your free billboard website/image template for displaying your billboard-style design. Place any 440px wide image into the code provided, or modify it yourself for a great way to display your images. See some samples below:

Download the template for free

• download the PSD template (20 Mb, .zip)
• download HTML with CSS (+ a Web ready version of the billboard image)

(ik) (vf)

© Thomas McGee for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
Post tags: advertisement, audience, billboard, commercial, showcases, tagline

PHP snippets to interact with Twitter

Get number of Twitter followers

Have you seen my blog sidebar? I display the number of followers I have in full text. This is actually pretty easy to do. The first thing you need is this function:

function get_followers($twitter_id){
	$xml=file_get_contents('http://twitter.com/users/show.xml?screen_name='.$twitter_id);
	if (preg_match('/followers_count>(.*)</',$xml,$match)!=0) {
		$tw['count'] = $match[1];
	}

	return $tw['count'];
}

Once you have the function, you can call it as shown below:

$nb =  get_followers('phpsnippets');
echo "PHP Snippets already have ".$nb." followers!";

» Credit: http://www.phpsnippets.info/get-twitters-followers-in-php

Get latest Twitter status

Using PHP and cURL, it is pretty easy to get the status of a specific user. Once you have it, what about displaying it on your blog, like I do in WPRecipes footer?

function get_status($twitter_id, $hyperlinks = true) {
    $c = curl_init();
    curl_setopt($c, CURLOPT_URL, "http://twitter.com/statuses/user_timeline/$twitter_id.xml?count=1");
    curl_setopt($c, CURLOPT_RETURNTRANSFER, 1);
    $src = curl_exec($c);
    curl_close($c);
    preg_match('/<text>(.*)<\/text>/', $src, $m);
    $status = htmlentities($m[1]);
    if( $hyperlinks ) $status = ereg_replace("[[:alpha:]]+://[^<>[:space:]]+[[:alnum:]/]", '<a href="%5C%22%5C%5C0%5C%22">\\0</a>', $status);
    return($status);
}

The function is extremely easy to use:

echo get_status('catswhocode');

» http://www.phpsnippets.info/get-twitter-status-using-php

Link to update status, without encoding problems

Many websites and blogs show you how to create a link to Twitter that will update your status. But unfortunely, most websites don’t explain what you need to do in order to avoid encoding problems of spaces and special characters.

<a href="http://twitter.com?status=@catswhocode Hi Jean, how are you?">Tweet!</a>

So, where’s the change? Pretty simple: Just note that I havent linked to

, but to

, without the www.

A working example can be seen on my company website: http://www.webdevcat.com/contact.

Get number of retweets for a specific page

Most bloggers are using the Tweetmeme widget to display the number of retweets of their posts. Did you know that Tweetmeme also has an API you can use to get how many times a specific url has been retweeted?

The following function will get the number of RT’s of the url passed as a parameter:

function tweetCount($url) {
    $content = file_get_contents("http://api.tweetmeme.com/url_info?url=".$url);
    $element = new SimpleXmlElement($content);
    $retweets = $element->story->url_count;
    if($retweets){
        return $retweets;
    } else {
        return 0;
    }
}

Using the function is easy, as you can expect:

echo tweetCount('http://www.catswhocode.com');

Note that the Twitter API also provide a way to get the number of retweets. See http://urls.api.twitter.com/1/urls/count.json?url=www.google.com for example.

» http://www.phpsnippets.info/get-how-many-times-a-page-have-been-retweeted-using-php

Testing friendship between two users

If you want to know if a specific user is following you (or someone else) you have to use the Twitter API. This snippet will echo

if the two users specified on lines 18 and 19 are friends. It will return

otherwise.

/* makes the request */
function make_request($url) {
	$ch = curl_init();
	curl_setopt($ch,CURLOPT_URL,$url);
	curl_setopt($ch,CURLOPT_RETURNTRANSFER,1);
	$result = curl_exec($ch);
	curl_close($ch);
	return $result;
}

/* gets the match */
function get_match($regex,$content) {
	preg_match($regex,$content,$matches);
	return $matches[1];
}

/* persons to test */
$person1 = 'phpsnippets';
$person2 = 'catswhocode';

/* send request to twitter */
$url = 'https://api.twitter.com/1/friendships/exist';
$format = 'xml';

/* check */
$persons12 = make_request($url.'.'.$format.'?user_a='.$person1.'&user_b='.$person2);
$result = get_match('/<friends>(.*)<\/friends>/isU',$persons12);
echo $result; // returns "true" or "false"

» http://www.phpsnippets.info/get-twitter-status-using-php

Shorten urls for Twitter

As you know if you’re a Twitter user, you can’t post messages which are longer than 140 characters. To avoid this problem, you have to use an url shortener. There’s lots of different url shorteners on the internet. TinyUrl.com is one of them, it doesn’t produce the shortest urls but what I really love it is that you don’t need to have an account to use it with PHP.

The following function takes a long url as a parameter and return a shorter url, using the TinyUrl url shortener.

function getTinyUrl($url) {
    return file_get_contents("http://tinyurl.com/api-create.php?url=".$url);
}

» http://www.phpsnippets.info/convert-url-to-tinyurl

Shorten urls using Bit.ly

In the previous snippet of that article, I’ve shown you how you can shorten your urls using TinyUrl.com. This is cool, but I’m pretty sure some of you prefer using the bit.ly service. No problem, you can still use PHP to get your shortened url.

function bitly($url) {
	$content = file_get_contents("http://api.bit.ly/v3/shorten?login=YOURLOGIN&apiKey=YOURAPIKEY&longUrl=".$url."&format=xml");
	$element = new SimpleXmlElement($content);
	$bitly = $element->data->url;
	if($bitly){
		return $bitly;
	} else {
		return '0';
	}
}

To use the function, simply use the following:

echo bitly("http://www.catswhocode.com");

» http://woorkup.com/2010/06/06/3-practical-wordpress-code-snippets-you-probably-must-know/

Like CatsWhoCode? If yes, don’t hesitate to check my other blog CatsWhoBlog: It’s all about blogging!

PHP snippets to interact with Twitter

Dell replacing employee BlackBerrys with its own phone

All 25,000 BlackBerry-carrying staff members will get Dell’s new Windows 7 Phone-based Venue Pro smartphone. Dell may roll out a service to help other companies do the same thing.

AT&T launches health care business

New AT&T ForHealth division will tap into wireless and cloud-based services to help people electronically monitor their own health and let doctors more securely store medical records online.

Google to require two-way data-sharing street

If Web services want to let their user import data from Google, they will now be required to allow those users to easily export data.

AT&T launches health care business

New AT&T ForHealth division will tap into wireless and cloud-based services to help people electronically monitor their own health and let doctors more securely store medical records online.

Hulu Plus Opens to All, No Invite Needed

Hulu Plus, the premium version of online video hub Hulu, has now opened its doors to all interested users, according to a post this morning on the company’s corporate blog.

Says Rob Wong, Director of Product for Hulu, users no longer need an invitation to sign up for Hulu Plus. Also, the service will roll out next week to Sony PS3 owners with a PlayStation network account.

Sponsor

Hulu Plus is paid version of the popular TV and movie streaming service Hulu, which initially arrived in June of this year as an iPhone, iPad and iPod Touch application. Subscribers pay $9.99 for access to full seasons of TV shows on Hulu, instead of the the handful of episodes the free version offers.

The premium service also supports some Internet-enabled TVs and Blu-Ray players, media center boxes like Roku, as well as gaming consoles like the Xbox 360 and the PS3, as noted above. Support for Sony BRAVIA 2010 TVs was just announced today, too.

The blog post mentions Hulu Plus’s expanding lineup of shows, including the addition of fall TV shows like The Event, Raising Hope and No Ordinary Family. Hulu is also delivering the back episodes of dramas like Monk, Psych and Battlestar Galatica, it says.

That said, industry insiders know Hulu has its struggles – it still doesn’t offer CBS or CW content, for example, and in March, Viacom pulled two of Hulu’s most popular offerings – The Daily Show With Jon Stewart and The Colbert Report – after it realized these money makers should be making it money, not Hulu.

Worth Cutting Cable For?

However, for those looking to cut out their cable bills, $9.99/month isn’t too bad, as long as you’re not concerned with having all that cable TV has to offer. A combination of a digital converter box for capturing over-the-air transmissions of DTV signals and Hulu Plus may be “good enough” for penny-pinchers, though.

On a personal note, as someone who just spent well over a hundred dollars buying back episodes of Battlestar Galatica on iTunes prior to Hulu Plus’s launch (ouch!), this service would have been a welcome, much more affordable way to watch an entire show from episode one. My timing was awful. And if that’s the sort of TV-viewing you’re up for too, Hulu Plus is worth consideration.

If, however, $9.99/month still seems too high, then wait – it could still change. Hulu Plus represents one of the first major experiments in alternatives to cable TV (Netflix streaming being another, of course.) It’s fair to say the company is testing the waters and adjusting to meet demand – or lack thereof. Finding the pricing “sweet spot” is undoubtedly of the utmost importance to Hulu.

Discuss