Chrome 8 Offers Built-in PDF Tools, Security Fixes
Staying on track with its rapid-fire, six week release cycle for its web browser, Google has pushed out the final version of Chrome 8. The latest release packs in some 800 bug and security fixes, as well as a new inline PDF viewer.
If you’re using the stable, everyday version of Chrome, you should be automatically updated to Chrome 8. If you’re using another release, or would just like to give Chrome a try, head over the Google Chrome download page.
The new, built-in PDF viewer means that when you click on a link to a PDF now, Chrome will no longer download the file to your PC. Instead, Chrome will offer a preview in the browser where you can view and search the document. Also, thanks to the sandboxing model, this decreases the chance of malicious code, malware or anything else bad being delivered through the PDF. Of course, if you then decide to download the file, Chrome won’t protect you from anything that might be lurking inside.
The PDF reader joins Flash in the list of things that Chrome manages for you. That means Google can push out updates and security fixes as needed to these components of its browser, rather than relying on users to update plug-ins themselves. You can disable the PDF viewer (or any other plug-in) by navigating to
inside Chrome.
Chrome 8 is also the first version capable of connecting to the Chrome Web Store. Although there’s nothing to see at the moment, Google is planning to release a store similar to the Android Marketplace or Apple’s App Store, but with a focus on web applications, Chrome extensions, and Chrome themes.
See Also:
- Chrome 8 Adds Google Instant to the URL Bar
- Chrome 7 Shows Off Hardware Acceleration, ‘Tabpose’
- Early Birds Will Dig Chrome Canary
Read More...
Chrome Browser to Start Sandboxing Flash Player
The latest developer channel release of the Chrome browser now supports sandboxing for Adobe’s Flash Player on Windows 7, Vista and XP.
This feature should provide extra protection against malicious browser exploits through the Flash Player. The dev channel releases of Chrome on Windows already support sandboxing for HTML rendering and JavaScript execution, two of the most common paths people can use to run malicious code on an unsuspecting user’s machine. Sandboxing keeps these sensitive parts of the browser more secure while still allowing web pages and apps to access the other, less-sensitive parts of the browser.
Windows users on the dev channel should see the update arrive automatically. We should note that the sandbox does have some bugs and may break other parts of the browser — this is a developer release, after all. Once the kinks are ironed out, all of these sandboxing features will begin making their way into proper stable Chrome releases.
Google’s Chromium team has been working with Adobe to build better Flash controls into Chrome, and to utilize Chrome’s sandboxing technology for the plug-in. Google says Wednesday’s update makes Chrome the only browser on XP that sandboxes Flash. For more about sandboxing and how Chrome is implementing it, read the overview post on the Chromium blog from October. Also, Wednesday’s release comes less than a month after Chrome introduced click-to-play controls for Flash and other plug-ins.
Adobe’s Flash Player is the most widely-used browser plug-in on the web, and it’s the dominant choice for video playback and games online. Even so, the technology gets beat up for performance issues and its security shortcomings, and it’s still falling out of favor among standards enthusiasts who are pushing HTML5 as the better solution for displaying multimedia in the browser.
Adobe also released a new beta version of the Flash Player on Wednesday that improves some of its performance issues.
See also:
- New Flash Player 10.2 Goes Easy on the CPU
- Chrome Now Offers Click-to-Play Option for Flash, Other Plugins
- Chrome 7 Arrives With Bug Fixes, Better HTML5 Support
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New Flash Player 10.2 Goes Easy on the CPU
[Updated, see below] Adobe has released the first beta of Flash Player 10.2, an update that focuses primarily on speed and performance improvements. New in Flash 10.2 is something Adobe calls “Stage Video hardware acceleration,” which the company claims will “decrease processor usage and enable higher frame rates, reduced memory usage, and greater pixel fidelity and quality.” And the hardware acceleration technology does do all of these things, though your mileage will vary depending on what kind of hardware and software you’re using.
To try out the new Flash Player 10.2 beta, head over the Adobe download page. Be aware that, while 10.2 appears to be relatively stable, it is a beta release and there may be bugs.
The Stage Video hardware acceleration means that Flash Player 10.2 can leverage your graphics card for not just H.264 hardware decoding (which works in Flash Player 10.1) but also color conversion, scaling, and blitting.
Adobe’s press release makes a rather bold claim: “using Stage Video, we’ve seen laptops play smooth 1080p HD video with just over 0% CPU usage.”
Sadly, we have not seen such results. While we won’t argue with the smoothness of the playback in this new release, Flash is still going to use quite a bit of your PC’s CPU. Based on my testing (done on a Macbook Pro laptop using both Firefox 4b7 and Safari 5, and a Mac Pro tower using the same browsers — Wired is an all-Mac office), while CPU usage is down in Flash 10.2, it’s still a long way from zero.
Update: Since this article was published, we’ve been hearing from you, our awesome readers, in the comments and over e-mail. Some things to note: The new beta performs much better on Windows computers than it does under Mac OS X. Also, full hardware acceleration on Mac OS X requires Snow Leopard or later, otherwise it falls back to using software rendering in the CPU. Thanks for the comments, and keep them coming!
On our Macs, we tested several 1080p videos on YouTube in Flash Player 10.1 and found that on average the 10.1 plugin used between 44-48 percent CPU. Watching the same movie in Flash 10.2 did drop the CPU usage down to the 18-22 percent range, but definitely not zero.
Worse, running the same tests on Adobe’s Stage Video optimized demos, Flash 10.2 actually performed worse than than it did on normal 1080p movies with the cpu usage varying widely between 5 and 60 percent (the 18-20 percent range appears to be the norm).
The short story is that, while Flash 10.2 does offer decreased processor usage, it doesn’t quite live up to Adobe’s claims. While Flash Player 10.2’s performance falls short of the hype, there’s no question that it’s a huge leap forward in terms of performance. The smaller CPU footprint alone is well worth the upgrade, provided you don’t mind running beta software. So far Adobe has not set a final release data for Flash 10.2.
One other thing to keep in mind: to take advantage of the new Stage Video tools, sites like YouTube and Vimeo will need to alter their video players. So, it may be some time before the full benefit of Stage Video’s improvements makes it to your day-to-day web browsing.
As for other new features in this release, there’s Internet Explorer 9 GPU support and support for fullscreen mode with dual monitors — meaning that you can have a movie on one screen and keep working on another.
Custom cursors get some love in this release, too, with Flash Player 10.2 handing off the job to the operating system rather than using resources to manually draw custom cursors. The beta also improves text rendering, adding sub-pixel rendering enhancements that should make your typography look a bit nicer and more readable.
It’s worth noting that the Flash Player 10.2 beta does not replace the Flash Player “Square” preview release — in other words, Flash Player 10.2 still isn’t 64-bit native. If 64-bit support is important to you, stick with the Flash Player “Square” preview.
See Also:
- Adobe Flash Player 10.1 Arrives
- Adobe Revamps Flash Player for Netbooks, P2P, Private Browsing
- Adobe Fights Off HTML5 Threat With New Flash Player 10.1
Read More...
Billboard Web Design: How to Win Your Audience’s Attention
Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.
Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.

Photo credit: Randy Harris
The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.
Creative and Unique
An important piece to the billboard website puzzle is creative and unique design. This can be intertwined within the other principles, and when done effectively, can be the sole reason for viewers to dig deeper into your site.
Hey Indy
Creative and fun, heyindy.com breaks the mold of an ordinary, plain and boring website. Complete with customized illustrations, drawings and playful typography, each page engages users, making them feel comfortable on the site. Notice how well the illustration on the top fits with the tagline of the site. Hey Indy creates websites, illustrations and animations and uses the “mixtape” metaphor to attract client’s attention. The site is not obtrusive, but inviting instead. A very personal, attractive design.
Dropr
This online service uses a nice typographic poster with playful typography on the front page to explain what it does. The design is attractive and inviting, although a plain simple text message could have worked just as well to deliver the message to the visitors. The interesting part are the animated clouds on the left side with colorful water drops. Very nice use of metaphor contained in the title of the service. An original and unique design.
TVLCORPs
Interested yet? Though the tagline shown on the web design below does not really say what this company does, the layout is creative and compelling; the strong, vivid contrast is more than enough to turn some heads. Notice how “UX/UI” stands out on the site, focusing the visitor’s attention on the ‘services’ section of the page.
{ ro:newmedia }
Sometimes it’s a good idea to risk an unusual design approach — be it exaggerated typography, striking color combinations or unusual design layouts. The latter is the case in point for ro:newmedia’s website. The layout is very unusual and original, and therefore memorable. Colorful large spinning circles look like an overlay of the site layout and appear vividly against the dark background. A downside: the font size of the text on the page could be a bit larger.
Pixelmator
Much different than the standard, pasted screenshot, Pixelmator works the sleek, elegant interface of their application directly into the design of their page.
Relogik
What makes this particular site effective is its ability to draw the eye to the name of the product or service they are showcasing. In this case, it works well to give the company name an afterthought as well as making the product more prominent.
Made My Day
One more test to run is to assume how much impact a particular site has on a reader, if they were to take a quick glance and look away. Ask yourself: If you were to carry out your day from that point, what were you to still remember about that particular site? The large orange circle elegantly integrated into this composition does an excellent job of leaving a style for returning visitors to remember.
Compelling Headlines
A good design only goes as far as the content it contains. For this reason, it’s vital to go beyond average with your copy text. If you’ve seen a billboard advertisement or two, you may remember the tag lines featured on them. Short and to the point, they’re meant to get you to remember a certain brand.
Many large corporations don’t even use ad copy, but rely solely on their logo and identity to remain effective. One has even gone as far as making their billboard a working sundial in this respect. Though we should all aspire to having a brand of our own this influential, it’s recommended that you stick to clear and powerful copy text along with your design to help capture your readers. Here are some examples of compelling headlines:
Ryan & Sofia
Ryan and Sofia combine hand-drawn design elements with a compelling headline, all supported by a very informal, emotional language and choice of layout. The message is strong and clear, and therefore very appealing.
Comwerks Interactive
This design agency uses a clear and simple language to communicate the purpose of the website. Cute illustrations make a website look less formal and much more engaging. The purpose is clear and the client list immediately proves that the design agency indeed builds cool stuff. A downside: the text on the images in the slideshow would benefit from not being embedded in the images.
Camera+
Clear, contrasting colors only add to the effectiveness of the headline given on this website. In a clear and elegant manner, a reader is quickly able to glance at this website and know its purpose.
Just Dot
Sticking to the billboard clarity, Just Dot provides a clever design and tagline to attract readers. Along with a creative chalkboard theme, this site features neat and clean navigation to help guide readers through the site.
Jeroen Homan
In clear and impacting typography, this site screams out its purpose distinctly. In today’s fast-lane crowd of web-surfers, such clear and impacting titles are a must-have for a captivating and inviting website. This of course, is the case as long as the amount of content allows for this.
DBA Products
An important part of capturing your reader’s attention is in engaging in a conversation. When one reads, “Think before you write” a first reaction is to wonder about what is actually meant by that phrase. Firstly, attention is captured. Secondly, a reader eye is lead to the bottom left corner where they can view a video to learn more.
Clever and Poignant
Not every billboard is meant to be humorous, however, almost all strive in some way to get a point across in a not-so-ordinary fashion. Consider the last few advertisements you’ve seen. If they were selling toothpaste, did the ad simply state “Buy this Toothpaste” or was there something creative and direct to get you to remember that particular brand?
In Web design, the same principle can be applied. With the hundreds, if not thousands, of websites we’re exposed to overall, trends can be seen which are all too often followed. But because the Web is ever changing, simply following trends can lead to a site becoming outdated the moment it’s published.
How can this be avoided? Once again, we can look back at billboard advertisements. What makes many of them effective is their ability to deliver something creative, or other than what the average person was expecting to see.
Tea Round
Complete with high-quality images, Tea Round’s website captures attention, while incorporating a creative tagline.
Spring: Supporting Biodiversity
This particular tagline is effective because it engages you with a question. Notice how the question is not “Do you support biodiversity?” but rather “What will you do to support biodiversity?” which places the reader in a position to feel as though they need to take action!
Tapbots
Another element to creating memorable billboard-style web designs, is the product or service itself. Short and snappy names are just as, if not more important, than the tagline. “Calcbot” is much easier to say and much more memorable than something like “Calculator Application for iPhone.”
Pointy
Featuring a vibrant color scheme and typestyle, Pointy successfully merges creative typography with a compelling and challenging headline. Along with the headline is a clear next action for the reader to take: “Let’s talk”.
Powerfully Branded
Though it’s already been touched a bit thus far, branding is another important piece to powerful Web design which deserves further attention. As with the toothpaste example, a billboard’s purpose may in the end be to generate sales, but just as important is the building of the brand the company is advertising. After all, you can get dozens of different brands of toothpaste, just as there are a multitude of of websites out there, so how is one among the crowd to be remembered? Building a brand through a Web design is the very mark or entity visitors remember you by.
Nike®
Showing the importance of subtle repetition, Nike® combines a creative display of their shoes, while giving viewers multiple views of their logo.
McCafé®
With every cup featuring the McDonald’s® and McCafé® logo, a viewer can be grabbed by the quality of the product, while remembering the brand correlating to it.
Coca-Cola®
The Coca-Cola® website is a billboard in action. Complete with the clean logo and bottle, with the clear and simple tagline, the brand is very easy to remember.
What Does a Brand Have to do with a Website Anyway?
Even if the website you’re developing doesn’t have the sole purpose of making money, a brand is still very important. Brands are essential for goading visitors to come back time and time again. Consider some of the recent advertisements you’ve seen. If there is a company you know and love, would you say you’re much more apt to spend time looking at that advertisement, as oppose to the dozens of others you’ve never seen before, or the ones that don’t interest you? The same applies for websites.
Eye-catching, yet tactful
There are countless sites on the web that will undoubtedly catch your attention, but only for the worse. Poor, outdated design, or a heap of flashing animated gifs will only increase your bounce-rate. Appealing sites achieve a balance between capturing reader’s attention and providing an adequate amount of useful information. Something to keep in mind: the design is a key piece of your website, but if it distracts away from the aimed content, it no longer serves its purpose!
Megumi
With jaw-dropping elegance and simplicity, this web design effectively brands their name, gives a brief tour, all while keeping the design clean and clear.
MailChimp
MailChimp’s website design is bold and clean, and it sticks to a consistent color scheme. Bright, complimenting colors are used while making the main content readable.
Row to the Pole
Still retaining a subdued and clean typestyle and color scheme, this site is still able to feature a commanding headline. Communication, clarity, and balanced design are all utilized exceptionally on this layout.
Clean, Simple and Straight to the point
Of course, one of the options is also as simple as simplicity. Not to say we cannot be creative in our delivery, but a saturation of text and images, especially on a home page, can motivate our viewers to click that back button! Here we’ll take a look at some good billboard-style websites that have captured the essence of simplicity to attract readers:
Less
Less has a clean and well-designed interface. Complete with a clever tagline, this application shows you a screenshot of exactly what they’re offering to you. It doesn’t get much clearer than this.
Courier Mac App
Complete with a well crafted icon, Courier clearly depicts their application with cool, soft colors, yet elegantly displaying the showcased application. The catchy subtitle also assists with remembering the name. Something to take note of as well is the fact that the “download” and “purchase” buttons are clearly displayed at the top of the page.
We Are Omazing
With a simplistic approach, this site integrates the imagery and style into the tagline. Branding is in effect as a memorable name is complimented with readable design.
Clarity and Contrast
Pivotal to any design, good contrast is a must. While subtle typefaces and graphics have their place in design, strong contrast is important to quickly direct a reader’s attention or get them to remember something particular. If viewers have to hunt around for what you do or what you offer – more than likely they will not stick around for long. Make it easy for your readers to know what you’re about from the very beginning.
Charles Elena
Don’t be afraid to go big with your text. This site sports an effectively large Sans-Serif font to grab the attention of its readers and to get them to remember what they do. The design isn’t necessarily strong and vivid, but the message is communicated very clearly.
Live Books
There are many different features listed on Live Book’s website, but one thing that’s executed exceptionally well is its clarity. There’s no mystery here, you know exactly what they offer.
Conclusion
In an age where advertisements saturate our market, it becomes all the more visible of the need for creative and effective design. As we’ve explored here, good design goes beyond making things look nice, or following trends, but rather effectively capturing the audience of those whom we wish to view the site. In the end, what action viewers do, or do not take, can come down to the finest details of the decisions made by the Web developer.
Feel free to share your opinions or experiences in the comment section below!
Bonus Billboard Template Download
In addition to the concepts explored here, you can download your free billboard website/image template for displaying your billboard-style design. Place any 440px wide image into the code provided, or modify it yourself for a great way to display your images. See some samples below:



Download the template for free
- download the PSD template (20 Mb, .zip)
- download HTML with CSS (+ a Web ready version of the billboard image)
(ik) (vf)
© Thomas McGee for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
Post tags: advertisement, audience, billboard, commercial, showcases, tagline
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App to convert Flash on iPhone hits App Store
Skyfire’s mobile browser, which fires up the company’s own servers to translate Flash video into HTML5, will soon hit Apple’s App Store, according to CNN.
Tags: Cloud Hosting - Coding Web 3.0 - company - flash - HD Video - Hi-Def Multimedia (HD) - HTML 5 - HTML5 - mobile - Multimedia and Video Platforms - Multimedia News - Music on The Web - Online Marketing - Open Source Software (OSS) - server - The Bleeding Edge of Tech - The Blog Roll - video - VlogRead More...
Microsoft Giving Up On Silverlight, Joining HTML5 Party
We now have further confirmation that Microsoft is giving up on its Silverlight rich Internet application platform. Bob Muglia, Microsoft’s president in charge of server and tools, told ZDNet that the company is “shifting away” from Silverlight as a cross-platform development framework, and pushing the HTML5 web standard instead.
There’s been plenty of evidence to suggest this was the case. After all, with the launch of Internet Explorer 9, Microsoft has fully embraced and touted many of HTML5′s features. But it doesn’t just stop there; Microsoft will be leveraging HTML5 for the latest version of its Bing search engine, and is using H.264-encoded HTML5 video in lieu of Silverlight Smooth Streaming for delivery of live video on its Xbox 360 game console.
Microsoft will continue to develop and lean on Silverlight, especially for application development on its recently launched Windows Phone 7 operating system for mobile devices. However, Muglia told ZDNet, “HTML is the only true cross-platform solution for everything, including (Apple’s) iOS platform.”
That Microsoft would align itself with Apple, especially in the embrace of a web standard, might seem peculiar to some. After all, the two software makers have been battling for decades in the PC space, and now are bumping heads in mobile as Microsoft tries to offer up a compelling alternative to Apple’s iPhone.
But it also makes sense that Microsoft would begin de-emphasizing Silverlight as a cross-platform development platform. Despite some of the advances Microsoft was able to push with its development, including HTTP and adaptive bit rate streaming, it wasn’t able to dethrone Flash as the de facto rich Internet application and video platform on the web. And with the emergence of HTML5, it was no longer a matter of playing second fiddle to Adobe, but lagging behind a web standard that was also being rapidly adopted.
To see what Adobe CTO Kevin Lynch has to say about adoption of HTML5 and its positioning against Flash, come see him speak at NewTeeVee Live on November 10 in San Francisco.
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- HTML5’s a Game-Changer for Web Apps
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Apple Has Already Won the Flash-HTML5 War
A majority of web video is now HTML5-ready, showing that web standards — and Apple — are winning the day when it comes to how video is delivered online. The amount of video viewable in an HTML5 video player now accounts for 54 percent of all video online.![]()
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Apple Has Already Won the Flash-HTML5 War
A majority of web video is now HTML5-ready, showing that Apple is winning the day when it comes to how video is delivered online. The amount of video viewable in an HTML player now accounts for 54 percent of all video content on the web.![]()
Read More...
Apple Has Already Won the Flash-HTML5 War
A majority of web video is now HTML5-ready, according to new research from MeFeedia, showing that web standards — and Apple — are winning the day when it comes to how video is delivered and viewed online. The research shows that the amount of video viewable in an HTML5 video player has doubled in the last five months and now accounts for 54 percent of all video content online.
It’s important to note that HTML5 video is not replacing Flash video on the web, but augmenting it; most HTML5 videos today are available through a universal embed code that auto-detects the device requesting the video and serves up the appropriate version. That means for most of these videos, there are at least two versions — one Flash and one HTML5 – stored online.
It’s not only HTML5-ready web browsers that are pushing the envelope; it’s a multitude of mobile devices, which have caused publishers to rethink the formats for delivering online videos. The biggest proponent in the move to HTML5 video has been Apple, which refused to support Adobe’s Flash on its iOS devices — including the iPhone and iPad — meaning that publishers that wanted to have videos on those devices would have to turn to standards-based, in-browser delivery.
The launch of the iPad, in particular, has been instrumental in leading this change. Despite the iPhone being HTML5-only for years, the amount of video available through the nascent web standard in January was just 10 percent. But owing to the iPad’s larger screen real estate and its propensity to be used as a video consumption device, many more publishers were forced to jump on board. At the time it was launched, just one-quarter of web video was available in an HTML5 video player. Now it’s up to more than half of all web videos.
The iPad has been the biggest driver of HTML5 video, but all mobile devices should benefit from the change. Despite the fact that newer Android-based devices come with Flash pre-installed, theoretically giving them access to all the web’s video, our own tests have shown that it’s not always a great experience. In fact, sometimes it’s shockingly bad.
While launching the video in a separate Flash player might help, Flash is still a processor hog and mobile devices don’t really have the gigahertz, nor the spare battery power, to keep Flash happy. HTML5, which delivers video natively (without extra software) is leaner. That’s bad news for Adobe, which has been banking on embedding the Flash player into mobile and connected TV devices. But if a native HTML5 implementation is available for most videos online, it might be smarter for those videos to be delivered in HTML5 than in Flash. Why waste cycles and power if a device doesn’t need to?
It seems that even Adobe has conceded this point, recently rolling out an HTML5 video player widget that serves up standards-based video to devices that don’t support Flash. The widget works by trying to serve up HTML5 video, but defaults to Flash when the standard isn’t supported. With mobile viewing growing in importance, that delivery scenario may be the future for most web video, which leaves Adobe Flash hanging on by its fingernails (or rather, a widget).
To learn more about Adobe’s plans for HTML5, come see CTO Kevin Lynch at this year’s NewTeeVee Live on Nov. 10 in San Francisco.
Image courtesy of Flickr user Cameron Russell.
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Video Tops P2P Filesharing Traffic: Cisco
Content providers may have finally found a way to battle peer-to-peer file sharing: by making their content easily available online. That’s one possible takeaway from Cisco’s latest Visual Networking Index, which found that video now accounts for more than one-quarter of all network traffic worldwide. That means video is now the largest portion of all data that runs across the Internet, topping peer-to-peer traffic for the first time.
Video traffic, which includes streaming, Flash video and streaming via peer-to-peer technology, made up 26 percent of data traffic worldwide, according to Cisco, compared with the 25 percent of traffic made up of P2P file-sharing. That’s a dramatic reversal from last year, when P2P accounted for 38 percent of worldwide data traffic. It’s not that P2P usage is shrinking, but that video consumption is growing that much faster.
Not just that, but video makes up one-third of all data traffic delivered from the top 50 websites globally, and Cisco says video sites dominate the top 100 websites by traffic volume worldwide. The trend is particularly strong in North America, where 60 percent of the top 100 sites are either video or gaming sites.
That said, while P2P traffic tends to be fairly flat throughout the day, video traffic is extremely volatile. Online video traffic hits its peak between the hours of 9:00 pm and midnight worldwide, when it makes up around 28-29 percent of total data traffic. According to the report:
“Online video’s volatility (defined as the spread of traffic volume during the course of the day) is 51 percent higher than that of file sharing. The peak video hour is 91 percent higher than the average video hour, while the peak file sharing hour is 64 percent higher than the average file sharing hour.”
Finally, while Adobe likes to boast that some 75 percent of all web video is Flash-based, consumption numbers tell a different story, according to Cisco. It found that of the 26 percent share of traffic belonging to online video, only 7 percent is Flash video. Another 10.5 percent is streaming video; 5 percent is streaming video via P2P technologies; 3.6 percent is audio and video over HTTP; and 0.28 percent is made up of video downloads.
Photo courtesy of Flickr user comedy_nose.
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